Sponsorship:

Team Sponsors

Mac Papers is the finest distributor of printing paper, envelopes and graphic supplies in the Southeast, with sales offices and distribution centers strategically located throughout the region.
At Mac Papers, paper is their core business. They’re the largest supplier of printing papers in the Southeast, and the products they supply are used in thousands of annual reports, catalogs, brochures and other printed materials each year. In fact, they ship more than 100,000 tons of paper annually.
Mac Papers is dedicated to commercial printers, graphic art professionals, corporate marketing departments, in-house printing departments, digital printers and professional office environments.

Considering Sponsorship?
The following should provide you and your company executives the information necessary to make a well informed decision about activating a team sponsorship in the 2008 Grand American race season. 
Grand American Road Racing venues are exciting new places to conduct business.  The business-to-business atmosphere lends it self to a memorable experience for your current and future clients throughout the United States.  Hospitality accommodations are first class and cater to an executive’s every wish. Consider associating your company’s name with Rolex, Porsche, and Ferrari. 
Your decision to invest in what is regarded as the fastest-growing motorsports organization along with its established fan base, could cost effectively bring your company’s product and image to thousands of race fans.  Grand American’s top-tier Rolex Sports Car Series has established itself as the most competitive professional road racing championship in North America attracting the most recognized drivers in motorsports at the world’s most prestigious venues.
The Autometrics Motorsports Team, which finished 3rd in the over-all GT point standings for the 2005 season, is a professional road racing team located in Charleston, SC that competes successfully in the prestigious Grand-Am Rolex Series and Grand-Am Cup Series.
Please give some time and consideration to sponsoring Autometrics Motorsports and becoming a part of the growing and successful motorsports industry. 
Grand American Road Racing Background
Bill France, Jr. and Jim France founded Grand American Road Racing to revitalize the tradition of sports car racing in the United States and to fill the void in the marketplace that they believed existed between stock car racing  (NASCAR, ARCA) and open wheel racing (IRL, CART).  Their goal was to deliver thrilling and exciting sports car racing with a formula that maximized the entertainment value for the fans and the marketing value for the sponsor partners, while responsibly managing the cost of participation for the teams and tracks.

Grand American Road Racing World-Class Leadership

Founded by Bill France, Jr. & Jim France along with legendary Roger Penske, President of Penske Motorsports.

The Rolex Sports Car Series is guided by a Board of Directors led by Lesa France Kennedy, President of ISC, and includes:
           
            Brian France, Chief Executive Officer, NASCAR
            Mike Helton, President, NASCAR
            George Pyne, COO, NASCAR
            John Saunders, COO of ISC
            Greg Penske, President of Penske Auto Group

 Grand American Road Racing Concept

Present the very best competitive drivers, teams and tracks in professional sports car racing.
Grand American has established a stable platform for road racing sponsors, teams and enthusiasts.
Offer entertainment experience to race fans including national championship series, vintage racing exhibition, vintage car auctions, Grand Concourse events, behind-the-scene paddock access and driver meet-and-greet events.

Grand American Road Racing Overview

Grand American Road Racing Association is the premier sanctioning body for sports car racing in North America.

Grand American consists of two distinct racing series:

• Rolex Sports Car Series:  Premier Series with Daytona Prototypes and GT Class racecars
• Grand-Am Cup Series:      Support Series featuring production cars

Grand American conducts races at some of North America’s most exciting racing venues including:

• Daytona International Speedway
• Watkins Glen International
• Mazda Raceway Laguna Seca
• Autodromo Hermanos Rodriguez, Mexico

Premier event of this series is the world famous Rolex 24 at Daytona.

Grand American Road Racing Competition

Teams and drivers kickoff their racing season at the Rolex 24 at Daytona, prior to the Daytona 500.  This true test of endurance brings out the best of the best as drivers from around the world take to Daytona International Speedway for the twice around the clock classic.

Drivers from four continents and nineteen countries have been represented in the Grand American Rolex Sports Car Series.

Grand American Road Racing 2005 Growth

In 2006, the grand American Road Racing Association experienced its biggest year ever in the organization’s seven year history.  The increased action and close competition in both the Rolex Sports Car Series and the Grand-Am Cup Series caught the attention of fans at the races and watching at home, as both series have posted gains in race attendance, television ratings, households and total viewership in 2005. In addition, media coverage is at an all-time high.

Race Attendance Highlights

• ISC Track attendance - 44% increase
• Overall attendance - 20% increase

Television Performance

Rolex Sports Car Series

• Viewership up 14%

• Households up 6%
• Ratings up 4%

Grand-Am Cup Series

• Viewership up 20%

• Households up 34%

• Ratings up 27%

Source: Nielsen Media Research
           
The Grand American Rolex Sports Car Series is receiving more coverage in the leading national daily newspapers than ever before

• Daily newspaper placements up 37.7 %
• 42.1% increase in reached circulation
• Consumer magazine coverage up 39.7%

Source: Bacons Information, Inc.

Rolex Sports Car Series continues to grow on SPEED Channel

• Top-five motorsports series program in the first half of 2006

• 23% increase in viewers in the first seven races of 2006

• 14% increase in households reached in the first seven races of 2006

• Rolex 24 at Daytona up 37% Sunday from 2005

Grand American Road Racing Demographic Profile

The average Grand American Racing Association fan is in their late 40s, married, highly educated, has an income of over $75,000 and has been a race fan for nearly 28 years.  When attending the races, the average fan travels more that 100 miles.

Grand American Road Racing Key Markets

• Daytona/Orlando
• Miami
• Phoenix
• Montreal
• Rochester/Syracuse
• Cleveland/Columbus
• Greensboro/Raleigh
• Birmingham
• Atlanta
• Los Angeles
• Mexico City

Autometrics Motorsports Team Sponsorship

• Places your corporate brand on the playing field like no other sport
• Authenticates your company’s position in the sport
• Gives employees the chance to rally for their company’s race team on race day
• Puts a face with your company’s program

Team Sponsor Benefits

• Brand identification on team race car, driver/crew uniforms, race transporter and pit equipment
• Right to utilize driver and car promotions, advertising and PR campaigns
• Use of driver, team and car for special events – trade/consumer show car program

Team Series Title Sponsorship - $650,000

• Full car and transporter paint for entire 2007 Grand-Am ROLEX season
• Full driver/crew uniform with sponsor color and logo
• PR and hospitality support

Team Series Associate Sponsorship - $350,000

• Side panel car paint for entire 2007 Grand-Am ROLEX season
• Sponsor logo on driver/crew uniform
• PR and hospitality support

Rolex 24 Hours at Daytona Team Sponsorship - $75,000

• Full car paint on two cars for the Rolex 24
• Sponsor logo on driver/crew uniform for sponsored race
• PR and hospitality support